Big Shifts Ahead: Demographic Clarity For Business
| Author | : | |
| Rating | : | 4.16 (595 Votes) |
| Asin | : | 1599327228 |
| Format Type | : | paperback |
| Number of Pages | : | 268 Pages |
| Publish Date | : | 2013-06-04 |
| Language | : | English |
DESCRIPTION:
John Burns has helped executives form demographic-based strategies for more than 27 years. John is a highly regarded consultant and speaker, and is the CEO of John Burns Real Estate Consulting. He earned his BA in Economics from Stanford University and his MBA from UCLA.Chris Porter is Vice President and Chief Demographer at John Burns Real Estate Consulting, where he has helped many executives an
Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends. Four Big InfluencersFour Big Influencers explain why those born in different decades behave so differently, and help explain the big shifts ahead:New technologiesChanging government PoliciesEconomic growthShifts in societal acceptabilitySeven Biggest OpportunitiesBurns a
This data has implication for everybusiness, as he clearly demonstrates. This is one of the best books youcan read on demographics and consumer spending."--JohnMauldin, Multi- New York Times bestselling author and writer of one ofthe world's largest online newsletters, Thoughts from the Frontline."From the impact of immigration, to women in the workforce, to the comingboom in household formation, John Burns and Chris Porter masterfully use graphs and demographic data to illustrate many of the past and futuretrends."--Bill McBride, Blogger at CalculatedRiskBlog, named #4 best
"Need to know these big shifts ahead" according to Amazon Customer. This is a great read for anyone who wants to get a glimpse of how the world has changed and will be changing. There are tons of charts and an ocean of data, but it is always presented in an understandable and engaging way. The graphs and charts are easy to follow and well-presented. Sure a couple of old saws sneak in (e.g., Wall Street having to sell some mortgages to poor people caused the housing crash), but overall a great job in sticking to the facts and not carrying the water for any ideological bias. If you. NHCraftyMom said Great insights that will help your business strategy. I've been working in the housing sector for over "Great insights that will help your business strategy" according to NHCraftyMom. I've been working in the housing sector for over 20 years and found myself saying "A-ha!" several times while reading Big Shifts Ahead. The authors redefined the usual sloppy generations into decades, and looked at how each group has been impacted by factors as diverse as birth control, technology and the Great Recession. Cameos of several company employees really illustrate what motivates women, immigrants, aging boomers, and millennials in their household and consumer decisions. The conclusions and forecasts ar. 0 years and found myself saying "A-ha!" several times while reading Big Shifts Ahead. The authors redefined the usual sloppy generations into decades, and looked at how each group has been impacted by factors as diverse as birth control, technology and the Great Recession. Cameos of several company employees really illustrate what motivates women, immigrants, aging boomers, and millennials in their household and consumer decisions. The conclusions and forecasts ar. A better way of framing consumer behavior This book should be required reading for anyone whose business depends on understanding consumer behavior.Rather than using the same amorphous and - ultimately - unproductive generational definitions we've all become accustomed to, Burns and Porter approach the subject of demographics through the context of shared experience. It's a straightforward but potent idea: what was happening in the country and world when you were born and raised creates some degree of shared behavior and perspective, which informs consum