BrandED: Tell Your Story, Build Relationships, and Empower Learning
| Author | : | |
| Rating | : | 4.28 (552 Votes) |
| Asin | : | 1119244560 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2015-03-07 |
| Language | : | English |
DESCRIPTION:
Eric and Trish have created a space for business and education to coexist and energize each other." --Monika Williams, PhD Dean and Professor, College of Education Rowan University "BrandED opens the door to a creative, collaborative, brand-building process that results in connected school culture, performance and resource gains. Advance Praise for BrandED "Eric Sheninger and Trish Rubin provide a great read for all concerned with taking education to the next level in a competitive, digitized social media world. This book has become a guide for helping my school do things well, but more importantly, ensuring that all stakeholders know what is happening." Â Bruce W. Ferguson, Head of School, Sreenidhi International School Hyderabad, India "Communication has experienced a revolution. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. The authors take you on a journey as t
"BrandED, is an extraordinary and innovative guide to the “process of change” and creating powerful communication channels" according to Mark Erlenwein. In the world of academia, the past, present and future are seemingly cyclic and blurred, where “change” is a dynamic process that is ever-present and ongoing. The analog layer of “education” can no longer ignore the digital layer that coexists. Digital and Social media are living and breathing mediums of communication and have become rich and vital tools, that convey our school community’s identity. In the world of “like, share and comment,” ideas, thoughts and actions need not live in the silos that often erect in academic settings. Eric Sheninger and Trish Rubin’s, BrandED, is an e. judith Wilson said BrandED - Building your Brand around Image, Promise and Results. Eric and Trish demonstrate step by step, how school leaders can create their own brand by first creating a comfort zone in our digitized world. Starting with being a listener and "surveying the landscape", keeping eyes open for potential brandED "stakeholders" and "ambassadors", and understanding behaviors are all tenants explored and explained in language we can relate to so we can get started on our own authentic BrandED journey. Once you are committed to a "personal professional brand-building effort" and once you have a "brand presence" you are ready to be the "Storyteller in Chief." BrandED will entice you and challenge you t. Rob Dickson said and continues through great work of reflection both personally and as a school. Eric Sheninger and Trish Rubin really tackle items that as leaders we need to be mindful of in public education these days. There is a convergence of factors today that are changing both how students learn, but also how we communicate to our stakeholders. This book begins with telling the "why", and continues through great work of reflection both personally and as a school leader. It then moves into strategic planning of how to implement the structures and routines on how effective a digital leader and their "tribe" can be. Good stuff Eric and Trish, and if these things are implemented correctly, we can show how amazing our public
Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world."—Thomas C. Eric Sheninger and Trish Rubin present an excellent guide for educators and education leaders to tell their stories through BrandED."—Yong Zhao, PhD, Foundation Distinguished Professor, School of Education, University of Kansas and author of Who's Afraid of the Big Bad Dragon?"A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. Innovative educators must stand up for their ideas and actions instead of being judged and branded by external agencies using standardized measures. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value.You know great achievements happen at your school. Defining instead of be