Digital @ Scale: The Playbook You Need to Transform Your Company
| Author | : | |
| Rating | : | 4.89 (872 Votes) |
| Asin | : | B0721BY91Y |
| Format Type | : | |
| Number of Pages | : | 334 Pages |
| Publish Date | : | 2015-09-09 |
| Language | : | English |
DESCRIPTION:
This book illustrates how to envision, motivate, and successfully drive this type of change at scale." Â Adam Messinger, former chief technology officer at Twitter . Praise for Digital@Scale "The digital transformation IS changing every business, so get on board. "This book is a practical guide for senior executives on how successful digital transformations need to get done to deliver impact at scale." Â Gokul Rajaram, head of product engineering at Square and 'Godfather' of AdSense at Google "Digital tra
Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.. Digital@Scale examines wh
Five Stars Great practical overview of the "how" of digital transformations.