Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
| Author | : | |
| Rating | : | 4.59 (757 Votes) |
| Asin | : | 0470238275 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2014-02-19 |
| Language | : | English |
DESCRIPTION:
"Down to Earth Explanation of Challenger Brand Concepts" according to sparklehorse. This is a great book for anyone in the branding, marketing or advertising industries to learn to think a little differently about branding. It's also a great resource for business owners (big or small) to ask themselves how they fit into their market and how they can learn to stand out. The beauty of the book is that it makes these ideas seem accessible for businesses at any level. Inherent in the C. A Guide for the Rest of Us Gift Card Recipient This book details the realities, challenges, and opportunities of those brands that aren't the category leaders. Since missteps aren't just setbacks, but could be failures with smaller brands, it provides a perspective on how to define who/what the brand is and how to compete. I highly recommend this book for anyone in marketing, but especially those brands that have to fight to be heard over the go. What I expected ivan Book is good, condition is great, thanks
. "Eating the Big Fish is a lucid, well organized and well executed analysis of successful Challenger strategiesHighly recommended." (TheBookBag, April 23rd 2009) 'a must read for anyone in marketing.' (Admap, January 2011)
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.