Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
| Author | : | |
| Rating | : | 4.41 (756 Votes) |
| Asin | : | B00K5RSCVC |
| Format Type | : | |
| Number of Pages | : | 594 Pages |
| Publish Date | : | 2014-01-16 |
| Language | : | English |
DESCRIPTION:
Take the challenge those who read and incorporate the concepts in this book will gain a definite edge over the competition and prosper greatly from the outcome." - Marvin Goldsmith, former president of Campbell Mithun Advertising"In the voice of marketing, everyone clamors to speak but woefully few really listen. Dr. "Empathetic Marketing provides an updated, easy to understand model of human needs that will help readers to make sense of seemingly enigmatic consumer decisions. With the acumen of a clinician and the skill of a strategist, Ingwer reveals the real story behind the story, the hidden feelings and motivations that most miss." - Doug Van Praet, executive vice president, Deutsch LA. Whether you are a startup entrepreneur or run a Fortune 500 company, E
Save your money. Mia Myers Obvious content, pompous writing. Nothing new here.. A true must read in todays business world. john t To say I was pleasently surprised with this book is an understatement. This book has helped me to identify my target client base as well as understand what signs to look for in what the client really needs. I would highly recommend this book to anyone in the sales world.. Good summary of how addressing basic need states can improve marketing effectiveness The author does a very good job of explaining how six need states influence our purchase decisions throughout our life. I like how he uses a continuum to compare and contrast different need states.
. MARK INGWER Founder and managing partner of an international market research firm, Insight Consulting Group. His consulting work has been featured in Business Week, New York Times, Crain's, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, P
Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.. With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers