For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
| Author | : | |
| Rating | : | 4.72 (857 Votes) |
| Asin | : | 1936661160 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2014-11-23 |
| Language | : | English |
DESCRIPTION:
He lifts the curtain on the intertwined worlds of PR and media, leaving little doubt how important communication is for brands. Steinberg, founder and CEO, CAIVIS Acquisition Corp"Torossian's For Immediate Release is a fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses. Oneonly needs to read, evaluate, and conclude, 'I couldn't have thought of that' or 'That makes sense!'"--Paul Carlucci, publisher, New York PostRonn Torossian has always had a brilliant abilit
The book is awesome. Christopher Glines The book is an easy read. All of the information in the book is easy enough to understand. The diagrams are easy enough to read.. Kind of full of himself, and it became quite Kind of full of himself, and it became quite clear that his personal political leanings are very far too the right, very pro-business/anti employee - anti-union, so I no longer care what he has to say.. Zaruhi said but I guess that was a waste of money and time. Just started reading this book. It seemed much more interesting and resourceful than it is. Sorry, but I guess that was a waste of money and time
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive--and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency (5WPR), For Immediate Release, Ronn Torossian reveals how public relations can do just that--while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient mannerSee the positive difference effective PR makes through compelling