Frugal Value: Designing Business for a Crowded Planet
| Author | : | |
| Rating | : | 4.39 (577 Votes) |
| Asin | : | 1783533382 |
| Format Type | : | paperback |
| Number of Pages | : | 220 Pages |
| Publish Date | : | 2013-09-19 |
| Language | : | English |
DESCRIPTION:
Climate change and ecosystem collapse are altering our world beyond recognition, and a growing global population is exacerbating the pressure on the resources that power our economies. This book explores what business responsibility looks like today, and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.Frugal Value provides practitioners and scholars with the perspective and tools they need to design companies that help drive the socio-economic changes so urgently required for a sustainable and just world.. We live in unprecedented times. Instead, the acute ecological crisis requires an all-round rethink of what business does, and how it does it. How should the private sector respond to the new risks and uncertaint
Carina Millstone is a UK-based sustainability professional and campaigner. She founded The Orchard Project and currently serves as the Executive Director of Feedback Global.
Carina Millstone's insightful book calls time on the 'business case rationale' for companies trying to do the right thing, and urges instead a more radical 'moral case', based on new design and operational principles.' Jonathon Porritt, Founder Director, Forum for the Future'Frugal Value reminds us that sustainability - despite its widespread abuse as a concept over the past 30 years - remains non-negotiable. Brilliantly, she shows what sustainability truly requires for both individual businesses and for the economic system as a whole. Millstone calls attention to the elephant in the room - the current failure of so-called sustainable practices - and with skillful analysis, sketches out a more ambitious, transformational path: the imperative of redesigning our economic system and business models to achieve frugal value.'