Hidden Persuasion: 33 Psychological Influences Techniques in Advertising
| Author | : | |
| Rating | : | 4.24 (917 Votes) |
| Asin | : | 9063693141 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2015-05-13 |
| Language | : | English |
DESCRIPTION:
Solid. J. Gray If you pick this up at a store and just flip through it, alot of the influence chapters seem like 'duh' moments and suggestions, (for example, sex sells) and if that's all you get out of it you'll be missing alot of value. For me, the value of the book was revealed when I was re-designing my company's website and coming up with advertisement banners - having all the main influences, examples, and a walk-through on how they work and why really helped me crystallize the value of my brand and bring to the surface (and to the eyes of my customers) some of the influences. Nice Information and Nice Read Very cool book. Clever writing that's clear to understand and not too wordy. It's already gotten me re-thinking the way I approach selling myself in a few ways. Nice.. Five Stars Aida Guerra Anzaldua Excellent book!
This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages.The book is co-authored by leading figures in social influence and visual persuasion. Some are more successful than others in influencing our behavior and choices.What is the secret power of these messages? How do they succeed in changing our behavior?This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. They are constantly attempting to persuade us to buy, learn, and act. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. The techniq