Hit Makers: The Science of Popularity in an Age of Distraction
| Author | : | |
| Rating | : | 4.97 (726 Votes) |
| Asin | : | 110198032X |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2016-05-07 |
| Language | : | English |
DESCRIPTION:
From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. NATIONAL BESTSELLER “This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKENothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic&
This book picks up where The Tipping Point left off." - Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE“While giving Lady Luck her due, Thompson studiously examines the myriad factors that make the things we buy, like and follow so irresistible: whether Facebook, TV shows such as Seinfeld, Bumble (the app, not the insect), even favorite lullabies. Ranging from Impressionist art to German lullabies to Game of Thrones, HI
An Extraordinary and Interesting Analysis of Popularity I read for enjoyment and to learn. Hit Makers satisfied both of these. It is a fascinating examination and analysis of why some works of art, songs, movies or other elements of culture catch on and others do not. Is the Mona Lisa the most famous painting in the world because it is the best? How does one even determine “the best” when subjective judgment is the root of determination?Mr. Thompson’s book is well-written and engaging from beginning to end. His versatility with his subject in both breadth and depth is astonishing, as he discusses topics from lu. "Good info, though a somewhat disjointed presentation" according to mrthinkndrink. Interesting read and it certainly had some insights. Worth the effort for anyone marketing/selling products that need to stand out in a world of competitive and similar items, i.e., books, music, movies, etc. Could have benefited from tighter editing; the book tends to ramble a bit, never seems to present a definitive approach to maximizing one's chances of having a hit. Granted, it's a soft and squishy target but the author would have done well to bring his discoveries together into a "best practices approach" to maximizing the chances of success.. The book points at features that characterize many hits, but ignores the possibility that they characterize many flops as well The main question discussed in this book is: what are the patterns of successful books, songs, applications etc.? The "scientific" way to research such a question is to analyze a representative sample of successful and unsuccessful cases, in order to find the features that exist in the successful cases and does not exist in the unsuccessful ones. This book however analyzes successful cases only. It points at some features that are found in many hits, but ignores the possibility that these features characterize many flops as well.
He is a regular contributor to NPR's "Here and Now" and appears frequently on television, including CBS and MSNBC. . Derek Thompson is a senior editor at The Atlantic magazine, where he writes about economics and the media. He lives in New York City