How to Import Wine: An Insider’s Guide
| Author | : | |
| Rating | : | 4.87 (535 Votes) |
| Asin | : | 1935879405 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2015-05-07 |
| Language | : | English |
DESCRIPTION:
This comprehensively revised edition puts this new environment in a manageable, actionable context so that novices and veterans alike will be able to identify dangers and new opportunities in such areas as federal and state regulations, evolving distribution practices, the impact of social media and how to appeal to the new emerging tastemakers: Millennials. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.. Gray provides essential tools for the establishment of a progressive US wine importi
This book is essential reading." —Thomas Matthews, Wine Spectator. "I wish I had had Deborah Gray's book at hand during my wine importing days