Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)
| Author | : | |
| Rating | : | 4.77 (718 Votes) |
| Asin | : | 0134085965 |
| Format Type | : | paperback |
| Number of Pages | : | 464 Pages |
| Publish Date | : | 2013-11-28 |
| Language | : | English |
DESCRIPTION:
Great book, even better desk reference! Anand N. In today's data and measurement rich marketing environment, this book is an absolute must-have for marketers at all levels. It is the most comprehensive single source of information on all the important things a smart marketer would want to track, with helpful tips about how to use them. It is encyclopedic in cov. The One Resource Every CMO / Marketer Needs As a former CMO, I bought the 1st edition of this book back in the early 2000's. It was the first book (and continues to be the best book) to combine all related marketing metrics in one resource. I now have all three editions (two in my home office and one at work). These books provide comprehensive information . Chris B said Much appreciated update.. I like this book and have found it to be very useful. I am a consultant that works in a variety of different projects, topics and industries. I have relied on this book frequently over the years and am very happy to have the updated third edition. I find the book especially valuable because it covers a wide varie
For each metric, the authors present real-world pros, cons, and tradeoffs—and help you understand what the numbers really mean. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition adds a rigorous and comprehensive discussion of the latest web, online, social, and email metrics, helping you navigate today’s many new metrics to gain usable and trustworthy information. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. Today’s Definitive Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemNew quantitative formulas, applications, and analytical techniquesBest practices for measuring promos, ads, distribu
It’s a book I keep handy on my shelf and refer to frequently. and Stride Rite Corporation.Updated version of Strategy + Business “2006 Best Books in Marketing award winner” . "In its first two editions, I’ve found it to be the most comprehensive and authoritative guide to defining, constructing, and using the metrics every marketer needs today. Given the increasing importance of online and social metrics, this new edition now dedicates a chapter to them separate from traditional advertising metrics. As marketing continues to rapidly evolve, Marketing Metrics continues to stay at the cutting edge. Herein you will also find a section about the metrics for the emerging area of neuro-marketing."
His teaching has won student awards and has been recognized in Business Week’s Guide to the Best Business Schools. He has a radio show, Measured Thoughts with Dave Reibstein, on SiriusXM Radio. He has published a popular MBA textbook and more than 35 refereed articles in journals such as the Journal of Interactive Marketing, Journal of Database Marketing, Decision Sciences, and the Journal of Forecasting. Reibstein is the William S. Dave was the Chairma