Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future
| Author | : | |
| Rating | : | 4.55 (798 Votes) |
| Asin | : | 1940858232 |
| Format Type | : | paperback |
| Number of Pages | : | 270 Pages |
| Publish Date | : | 2015-05-26 |
| Language | : | English |
DESCRIPTION:
"Sharp, articulate, and immediately useful."DANIEL H PINK, Author of Drive "One of those rare books that delivers a great read!"CHARLES DUHIGG, Author of Power of Habit"If you believe in a lifetime of learning, read this book!"JONATHAN BECHER - Former Chief Marketing Officer, SAP "Insightful, thought provoking and illuminating!"SHIV SINGH, SVP Global Head of Digital Transformation, VISA "Trends that will shape your business and decision making."SALLY HOGSHEAD, NY Times Bestselling Author "It gets better every year!"RYAN HOLIDAY NY Times Bestselling Author "A powerful argument for how curation can change your organization."SREE SREENIVASAN, Chief Digital Officer of New York City "A goldmine of ideas and trends!"GUY KAWASAKI, Bestselling author and Chief Evangelist of Canva "Well written a joy to read!"ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs "Elegant, powerful and intensely engaging!"HOPE FRANK, Chief Marketing Officer, Kiosked "An invaluable guide to understanding our customer's customer."NAVEEN RAJDEV, Chief Marketing Office, Wipro
Rohit Bhargava is a trend curator and storyteller who believes in sharing “non-obvious” ideas. Rohit also teaches marketing and pitching at Georgetown University and is regularly quoted as an expert in media including Harvard Business Review, The Guardian, and NPR.He is a lifelong fan of anything having to do with the Olympics (he’s been to four so far!), actively avoids anything having to do with cauliflower (yuck!), and has dedicated his career to helping brands and lead
Here are the trends that will matter in 2017. [[VIDEOID:51d395b2c58dHere are the trends that will matter in 2017. Douglas N. Burdett [[VIDEOID:51d395b2c58d49fa8308f4f7dfdfa051]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” by Rohit Bhargava.When my kids were growing up, I was always surprised when people I hadn’t seen for a while commented on how much the kids had grown. I w. 9fa8308fHere are the trends that will matter in 2017. Douglas N. Burdett [[VIDEOID:51d395b2c58d49fa8308f4f7dfdfa051]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” by Rohit Bhargava.When my kids were growing up, I was always surprised when people I hadn’t seen for a while commented on how much the kids had grown. I w. f7dfdfa051]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” by Rohit Bhargava.When my kids were growing up, I was always surprised when people I hadn’t seen for a while commented on how much the kids had grown. I w. Valuable and Useful "How To" for Elevating Ideas with Relevance As a brand strategist and entrepreneur, I follow just a few select blogs and Rohit's "The Influential Marketing Blog" is a must-read. Why? It has a unique voice and is always something I feel is relevant to understanding what's happening in today's state of ever-present change. So, as a regular subscriber I had the chance to read an advance copy of Non-Obvious 2017. Here's what I love: Rohit gives us a simple, . Trends are not what everyone is writing about. This is obviously Non-Obvious Rohit Bhargava's since 2008, with his first book Personality Not Included has created a curation culture where he urges his readers to think differently and curation of trends done right is not challenging or a dark art. In this book Rohit not only lists the Non0Obvious trends of 2017 but also scores himself on his previous trends. He got only 1 C grade for a trend 'Crowdsourcing" he curated in 2013. This year
For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. The book also features a detailed section with a review and rating for more than 60 previously predicted trends – with longevity ratings for each.As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and