On Broadway: From Rent to Revolution
| Author | : | |
| Rating | : | 4.46 (553 Votes) |
| Asin | : | 0847848248 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2016-11-17 |
| Language | : | English |
DESCRIPTION:
A nice stroll down Memory Lane R. Patrick Baugh More a review of SpotCo's (one of Broadway's biggest ad/pr agencies) many advertising campaigns than a review of Broadway itself, this beautifully crafted book shows how a show arrives at its marketing "look". The book covers SpotCo's work from "Rent" (its first client) to "Hamilton" and is really meant to be a coffee table book (and I'm sure will be THE holiday present this year among the Broadway business folks).. Not What You Might Think I want to be fair to this book, because much of it is very good, and I would have both bought it and positively reviewed it IF IT HAD BEEN MARKETED HONESTLY!See, this is NOT a book of the history of the Broadway musical since "Rent"It is a book about THE ADVERTISING of the Broadway musical since "Rent"by a company called Spotco.Much of their ads are fine even brilliant but the ads are not the shows OR the history of the theatreAs I say, I would, very likely have still bought this AND been much more kindly disposed to it if it were a bit more honest in itswell advertising. "Can I give this 10 stars?" according to Arielle N.. This book is gorgeous & I haven't been this excited for a design book in a long time. I purchased it because a friend of mine is a SpotCo art director and knowing his design, I knew this book would be full of beautiful work by him and the rest of SpotCo.My favorite part of this book is the "Event/Non-Event" section that introduces each Broadway production. The Event/Non-Event, plus the interviews by Broadway stars, producers, and SpotCo designers, gives a glimpse into the thinking behind creating advertising for Broadway.This isn't an all-inclusive book of Broadway history, and it's not me
A visual and oral history of the past twenty years of theater, On Broadway pulls back the curtain to reveal the creative process involved in bringing a Broadway show to the stage and into the public consciousness through the words of Broadway’s most famous personalities and the art of SpotCo. Stories and art cover working with Jonathan Larson’s family and the producers on the campaign for Rent; Nicole Kidman on her decision to bare all during her photo shoot for The Blue Room; selling the hip-hop Hamilton; and collaborating with the legendary Kander and Ebb on their revival of Chicago, in addition to stories about shows such as Annie Get Your Gun, Young Frankenstein, Freak, Avenue Q, Shrek, Pippin, Elaine Stritch: At Liberty, Gypsy, and Kinky Boots.. This collection of hundreds of behind-the-scenes photos, concept art, and posters, as well as personal anecdotes by and with some of Broadway’s most beloved stars, including John Leguizamo, Berry Gordy, Alison Bechdel, Lin-Manuel Miranda, Mark Ruffalo, Patrick Ste
Brimming with insider dish from on- and offstage talent, On Broadway unveils a treasure trove of previously unseen posters and provocative promotional campaigns, a delightful what-if of alternate realities for now-iconic shows. On Broadway turns the creation of those posters into a thumbnail sketch of the Great White Way for the past two decades. Now, with the publication of this lush coffee table book by design firm founder Drew Hodges, these creators finally get their due. This is a delight for theatre lovers and anyone interested in the artistic design process itself." -PUBLISHERS W
. David Sedaris is the internationally renowned author of books including Naked, Me Talk Pretty One Day, and Let’s Explore Diabetes with Owls. Chip Kidd is a preeminent designer and author. Drew Hodges is the founder of SpotCo