Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry
| Author | : | |
| Rating | : | 4.32 (515 Votes) |
| Asin | : | 1514139014 |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2016-09-06 |
| Language | : | English |
DESCRIPTION:
Great sneak peak at TV's future My big takeaway from this book: While there are 500 channels on TV, there are a vastly larger number of companies, some very clever, trying to figure out ways to update, enrich, and monetize the viewing experience. Wolk has provided an authoritative survey of the television ecosystem. Along with being well written, I found the book inspiring. It gave me hope that the industry will keep churning out great content like The Wire and Walking Dead, and keep figuring out better ways to deliver that content to consumers. I personally look forward to that day in the not-so-distant future when I c. "A detailed, rich, and quick read about where the TV industry is headed" according to Amazon Customer. This wonderful tome of information, analysis, and conjecture is a bargain if ever there was one. The material covers all the major areas of content, licensing, rights, devices, platforms, and distributionwhere it's gone, where it is, and where it's going.There's a hint of snark at the true impact & strategy of how social companies will play into the television experience of the future (with an admitted slant against Twitter), but it makes for a more well-rounded discussion.. Amazon Customer said Great read for anyone with a vested interest in media and/or advertising. Mr. Wolk's book is a highly informative read that lays out the current state of Television's evolution in easy-to-understand terms, benefiting both the industry insider and the novice new to the topic. Everyone from studio executives to Jr. Account Planners should read this book. The changes brewing in this space have massive implications over the coming 10+ years; huge businesses will expand and contract, the levers of power will be turned on their heads and everyone involved (particularly at ad agencies) will need to retool their skill-set. This book is a great place to start that proce
Working with a team of top journalists, Wolk has helped turn TVREV (tvrev) into one of the foremost sources of information about the changes coming from Hollywood, Silicon Valley, and beyond. He was recently recognized by Wired as one of the Top 20 Thinkers In Social TV and Second Screen. Wolk has written and spoken extensively about these upcoming changes and offers his insights on an
About the Author As Lead Analyst at TVREV, Senior Advisor at MediaLink and Chairman of the 2nd Screen Society, Alan Wolk has become one of the industry's most influential thought leaders and futurists. Wolk has written and spoken extensively about these upcoming changes and offers his insights on an exclusive basis for clients around the world via Toad Stool Consultants, where he provides bespoke advisory services for clients in the media and entertainment industries. A frequent contributor to industry n
Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. Given the intricacies of the industry, it's also going to be the most resistant to change. Television is the last mass medium to be disrupted by the Internet. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry." Adweek says "If you know anything about television, you probably know Alan Wolk." Wr