Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips
| Author | : | |
| Rating | : | 4.18 (755 Votes) |
| Asin | : | 1941688446 |
| Format Type | : | paperback |
| Number of Pages | : | 158 Pages |
| Publish Date | : | 2017-05-18 |
| Language | : | English |
DESCRIPTION:
These leaders are trying to determine how to compete with a new breed of competitors that are playing the game by entirely different set of rules. The lessons taught include:Your competitors of today are not your competitors of tomorrow: One of the biggest mistakes that big companies make is underestimating their Total Available Market and where their future competitors will emerge from.Innovation-driven acquisition can be the new R&D: Every industry is being transformed by technology, Acquisitions can infuse Digital DNA into a company's core business both in terms of business models, as well as human talent.Incumbents have an opportunity to disrupt the disruptors : By taking inspiration from a startup or innovative competitor, big companies can use their scale, brand, and financial resources to launch a new effort. In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how
Others have written the book on theory, Dave applies over a decade of real world experiences and stories that truly bring the concepts to life. --Pete Blackshaw, Global Head of Digital & Social Media, Nestlé . Major companies seeking a pilot to help guide them through the new turbulence will find this book of immeasurable value. --Tim Kopp, Partner, Hyde Park Venture Partners & Former CMO, Exact TargetFew people can meaningfully speak of both the entrepreneur's universe and the Fortune 50. Speed beats scale, but speed alone is not enough. In Predicting the Turn, Knox lays out brilliant-but-simple strategies for how large companies can meet their industries' inevitable disruption head on. The largest brands connecting with startups,
Dave Knox is Managing Director of WPP Ventures and Chief Marketing Officer of Rockfish, a WPP agency. Dave is a Managing Partner in the VC firm Vine St. Dave was named to the iMedia 25 Class of Digital Innovators, CMO of the Year in the inaugural C-Suite Awards by Cincinnati Business Courier, and a 40 Under 40 by AdAge in 2015. Ventures and is the co-founder of The Brandery one of the top ten startup accelerators in the coun
An excellent exploration of why CPG leaders should be afraid! JS238 The ideas Dave presents here are critically important for large, established, consumer brands - particularly those in CPG/FMCG. If the general management and marketing teams of these businesses are in it for the long haul they shold indeed be constructively paranoid.I think the case made in Predicting the Turn is well made and the 'how to meet the ch. Must-read for corporate execs to better understand start-ups and innovation Predicting the turn is an important read for corporate executives who want to better understand how start-ups and innovation are disrupting many of the tried and true business models. The book provides a roadmap for how large corporations can and should work with early-stage companies, to help the large corporations win in the new game of business.Fo. MC said A great wake-up call and action guide for business leaders. Highly recommended. Dave provides a smart, insightful, and very actionable look at how big companies can predict and embrace the fast changes we face and leverage start-up strategies and partnerships to win in that context. And, as a great bonus, the use of many examples and stories makes this book a fast and enjoyable read!