Recognise Me: Branding
| Author | : | |
| Rating | : | 4.15 (679 Votes) |
| Asin | : | 1864706643 |
| Format Type | : | paperback |
| Number of Pages | : | 360 Pages |
| Publish Date | : | 2015-09-11 |
| Language | : | English |
DESCRIPTION:
The publication about Ken, Ken Cato: The Dimensions of Design forms part of the International Graphic Design Series published by Images Publishing, 2002. Dr Kenneth W Cato AO is an Australian designer with an international reputation. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design. . He has won numerous international and Australian design awards, and his work is represent
This contemporary look at some of the key drivers behind a company's success is a must-have for any business, be it start-up or well-established firm.. Ken Cato reviews the learnings across 45 years of building, extending and conceiving brands from around the world. This richly illustrated and informative book is more than a book about brands. Using real-life case studies from Cato Brand Partners, this highly anticipated volume offers approaches, solutions and ways in which corporations are trying to answer the common question 'Recognise Me?'. With first-hand experience in working cross-culturally in more than 100 countries, the author's insights, strategy and design thinking that drives brand identity goes to the heart of common and unique issues confronting both small and large organizations
The world's largest student design conference was founded by Ken Cato in 1991; agIdeas International Design Week now attracts annually over 4,500 young designers and over 40 speakers from around the World. The publication about Ken, Ken Cato: The Dimensions of Design forms part of the International Graphic Design Series published by Images Publishing, 2002. About the Author Dr Kenneth W Cato AO is an Australian designer with an international reputation. . Ken is also an acclaimed author and has written numerous books. He is Chairman of Cato Brand Partners, established in Melbourne in 19