Repute and Disrepute: The Inside-Out Approach to Managing Corporate Reputation
| Author | : | |
| Rating | : | 4.79 (534 Votes) |
| Asin | : | 1119942268 |
| Format Type | : | paperback |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 2014-01-02 |
| Language | : | English |
DESCRIPTION:
Learn a revolutionary new approach to promoting, defending, sustaining and, if necessary, restoring a company's reputationIn today's digitized, social networked world, a company or brand reputation can soar to dizzying heights or be buried in the blink of an eye. Written by a recognized international expert in the field, this book describes an innovative new approach to reputation management. Based on author Rosa Chun's extensive experience as a reputation consultant to leading companies worldwide, it goes beyond the broad extrapolations from research and the corporate communication and marketing strategies found in most books on the subject to provide a wholly practical, holistic approach to reputation management.Includes coverage of reputation management for non-profit and public sectors, and offers a uniquely global perspectiveDemonstrates the critical links between customer orientation, leadership, global mindset, employee engagement, new social network technologies, and strategic implementationFeatures fascinating and instructi