Slab Serif Type: A Century of Bold Letterforms
| Author | : | |
| Rating | : | 4.19 (668 Votes) |
| Asin | : | 0500518491 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2016-11-24 |
| Language | : | English |
DESCRIPTION:
It's a wonderful book that I'm proud to own It's a wonderful book that I'm proud to own, though I'm very disappointed by the construction of the paperback version. The cover completely came off my first time flipping through - exchanged it for a new copy to have the same problems again.. "Five Stars" according to Lynn Hoshizaki. arrived in perfect condition- thank you!. "Three Stars" according to Vasiliy. Unglued
. The recipient of the AIGA Medal in 2014, she is the coauthor with Steven Heller of Scripts. His many previous books includeTypographic Universe, New Modernist Type, and Scripts.Louise Fili is director of Fili Design, a New York-based design studio specializing in typographic treatments. About the Author Steven Heller is co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York
. Steven Heller is co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books includeTypographic Universe, New Modernist Type, and Scripts.Louise Fili is director of Fili Design, a New York-based design studio specializing in typographic treatments. The recipient of the AIG
Since being introduced in the nineteenth century, slabs have become ubiquitous and are today as popular as ever.Slabs come from a genre of Egyptian typefaces (some of the leading slabs are called Cairo and Sphinx) brought back to France by Napoleon and marketed in specimen sheets and books as representing a glorious heritage brought to the present. In 1931, Morris Fuller Benton created the Stymie typeface, a reworking of a slab serif type popular in Europe at that time: Memphis. 500+ illustrations, 450+ in color. Slabs, therefore, came in many iterations and were eventually recognized as a face with many charactersand nationalities.Following the cult typography volumes Scripts, Shadow Type, and Stencil Type, this new volume comprises an artfully curated selection of hundreds of international and classic examples to inspire fresh and unexpected typographic ideas. A compact, yet comprehensive design resource, expertly selected by graphic design’s leading historiansThe slab serif typefacein their classic form, wood types made for large-scale posters, ads, and newspapersmay not be as all-purpose as the gothic or sans serif, but it is equal, if not more powerful, in graphic appeal. The serifs were often exaggerated so they would not result in simply beautiful letterforms but would be functiona