Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)
| Author | : | |
| Rating | : | 4.49 (998 Votes) |
| Asin | : | 078974886X |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2013-06-26 |
| Language | : | English |
DESCRIPTION:
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect. One of the top rated communication professionals on the social networks, Gini writes for Crain’s Chicago
She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect. One of the top rated communication professionals on the social networks, Gini writes for Crain’s Chicago Business, OpenForum, AllBusiness Experts, and for various PR and marketing blogs and publications. She delivers numerous keynotes, panel discussions, coaching sessions, and workshops around the globe on the subject of communications in the digit
No matter what your organization does, Dietrich will help you:Share your story more powerfully—without sex, extortion, or “truth-stretching”Humanize your organization, even if you don’t have outsized personalitiesTell the truth, using the best techniques honed by centuries of storytellersOvercome whisper campaigns, anonymous attackers, and trollsCreate fresh, honest content that’s compelling to both humans and GoogleSystematically prepare yourself to engage more successfully onlineClarify and close gaps between your message and your customer’s perceptionCelebrate your brand ambassadorsMaster seven steps for handling online criticism, and transforming critics into fansKeep others from stealing your great contentLearn actionable lessons from others’ success
"Spin sucks, but your marketing doesn't have to" according to Jono Smith. Every month an endless stream of pop-marketing and public relations books are published about communication in the digital age. Many of them are entertaining airplane reading, but offer nothing new or substantive. “Spin Sucks: Communication and Reputation Management in the Digital Age,” by Gini Dietrich, the founde. acleary said Spin Sucks should be the rallying cry of true PR professionals. One of the biggest reasons I'm encouraging the purchase of this book for those in the PR/communications industry and for business people--besides the incredible content--is my trust in the author. I have been following Gini Dietrich's blog Spin Sucks for more than a year and trusted her book of the same name would provide as m. Douglas N. Burdett said This is where public relations is headed!. [[VIDEOID:da"This is where public relations is headed!" according to Douglas N. Burdett. [[VIDEOID:da2This is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 5dThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6bThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. This is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 5dThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c"This is where public relations is headed!" according to Douglas N. Burdett. [[VIDEOID:da2This is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 5dThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6bThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b"This is where public relations is headed!" according to Douglas N. Burdett. [[VIDEOID:da2This is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 5dThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6bThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. "This is where public relations is headed!" according to Douglas N. Burdett. [[VIDEOID:da2This is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 5dThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6bThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. fb6bThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c7"This is where public relations is headed!" according to Douglas N. Burdett. [[VIDEOID:da2This is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 5dThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6bThis is where public relations is headed! [[VIDEOID:da235d3c2This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. 6e8e0This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. edd7b22fb6b3This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. This is where public relations is headed! Douglas N. Burdett [[VIDEOID:da235d3c246e8e04edd7b22fb6b34c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. c72]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma. ]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich.For more than 70 years, the practice of public relations was fairly static. The ma