Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage
| Author | : | |
| Rating | : | 4.22 (579 Votes) |
| Asin | : | 1138064556 |
| Format Type | : | paperback |
| Number of Pages | : | 182 Pages |
| Publish Date | : | 2013-04-18 |
| Language | : | English |
DESCRIPTION:
Ranjit Thind has nearly twenty years’ global experience in the fashion industry and has worked for a variety of iconic brands such Nike, Asprey and Ralph Lauren. He is an alumnus of The London College of Fashion, UK, and Harvard Business School, USA.
Raphael Buck, Partner Consumer Goods & Retail - McKinsey & Company, UK.Backed by solid analysis and personal insights this book is resolutely thought-provoking. This book tackles key topics that senior executives deal with daily, and offers a fresh outlook, as well as original thoughts.Yonni Mrejen, CEO North America - A.P.C., USA.. Andrew Hughes, Dean - Fashion Business School, London College of Fashion, University of the Arts, London, UK.A highly readable and highly relevant text addressing the challenges faced by the fashion industry, with strong contemporary resonance drawn from many examples and case studies.Jonathan Reynolds, Academic Director - Oxford Institute of Retail Management & Deputy Dean, Saïd Business School, University of Oxford, UK.Ranjit's extensive international experience across a vari
It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Strategic Fashion Management is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. Using copious examples from across the wor