Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
| Author | : | |
| Rating | : | 4.49 (722 Votes) |
| Asin | : | B072HYHKKK |
| Format Type | : | |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2016-03-16 |
| Language | : | English |
DESCRIPTION:
Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised and expanded edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies The risks and challenges of subscription marketing If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.. Completely revised and expanded to reflect the growing subscription economy. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success
All businesses need value nurturing; this book will show you why Stephan Hovnanian We live in an attention economy, where technology and expectations require businesses to be more transparent with, and connected to, their customers (or they'll fade into oblivion). Ann Janzer's Subscription Marketing builds on this truth and provides countless examples of how businesses can implement value nurturing programs to not only retain the customers they attract, but also turn them into loyal, profitable, and evangelical assets.Janzer accurately points out that all businesses are subscription businesses, not just SaaS solutions (where the concepts of lead nurturing, value nurturing, customer lifetime va. P. Taei said sort of like building your own NetFlix. I own and operate a business which directly is impacted by the subscription economy, we help companies of all kinds launch digital subscription sites, sort of like building your own NetFlix, our company is called Uscreen[] I really enjoyed reading Anne's book for various reasons. She has a talent of writing her books in a way which are easy to understand and she relays her information very well to her audience. Her observation of the subscription marketing tactics and its economy are right on, she is clear about nurturing customers and how important it is to on-board customers once they have signed up, lead and value nurturing I . RReisman said Excellent primer on the new world of The Subscription Economy. Very readable on the important ways that subscription businesses are changing the nature of business -- how that requires a renewed emphasis on the basic principles of customer satisfaction through a process of "value nurturing." Worth reading by all levels management in all core business functions.Simple and practical explanation of how the entire business shifts from a short-term, zero-sum focus on sales of "products" to a long-term, win-win focus on the total value of services to the subscriber -- with the idea of maximizing lifetime customer value (not new acquisitions that may not be retained). A range of short how-to's on k