The Content Trap: A Strategist's Guide to Digital Change
| Author | : | |
| Rating | : | 4.65 (505 Votes) |
| Asin | : | B015BCX08A |
| Format Type | : | |
| Number of Pages | : | 179 Pages |
| Publish Date | : | 2015-10-09 |
| Language | : | English |
DESCRIPTION:
Recently, he helped create Harvard Business School’s digital learning initiative, HBX, which he now oversees as faculty chair. Byers Professor of Business Administration at Harvard Business School. Anand has advised leading organizations and entrepreneurs around the world. He graduated magna cum laude with a B.A. . in economics from Harvard University and received his Ph.D. He has written more than fifty articles and c
This revolution has been twenty years in the making, and Bharat Anand makes the past (and the future) a lot more clear.”—Seth Godin, New York Times bestselling author of Meatball Sundae and Linchpin“‘Content is king’ may once have been true, but favoring content over connections will only get you dethroned today. It is a must-read for those who think about digital, live it, and are willing to embrace the challenges and opportunities that it brings to everything we do.”—Raju Narisetti, SVP, Strategy,
But that comes with risks that Bharat Anandteaches us how to recognize and navigate. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. “As Bharat Anand shows in this eminently readable book, connections are now more important than content.”—Daniel H. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from TheNew York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. After reading The Content Trap, I want all of my former colleagues at The New York Times to read it.”—Martin Nisenholtz, former CEO, New York Times Digital; Professor of the Practice of Digital Communication, Boston University “Bharat Anand thinks both globally and functionally: our group and I have learnt a lot from him over the years. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navig
A brilliant business book While the specific findings of this book make sense in retrospect, the way Anand presents and ties them together makes the founder/strategist/manager reimagine how to approach innovation, competition, and disruption. The book is highly relevant for those in media and technology, but I would recommend it to anyone running a business - la. Ron Shachar said Timely, important and insightful. Such a pleasure reading this book for so many reasons. First, -- and it might sound obvious, but it is not -- it is written beautifully. Second, it tackles a timely and critical issue for businesses (over and beyond media). Third, it is insightful about the business environment in which we live it. Fourth, it move smoothly and elegantly. It's a must read for every content leader in edtech, music, television, internet, cable C Chih Incredible read. The Author manages to address, explain and diagnose almost every major content/media challenge in our lifetime with his simple yet prescriptive approach. You are hard pressed to get through every two pages without a key revelation or takeaway. The book is masterfully written to be succinct, informative and thought provo