The Dialamerica Teleservices Handbook : A Guide to Successful Inbound and Outbound Telemarketing
| Author | : | |
| Rating | : | 4.81 (713 Votes) |
| Asin | : | 0658003992 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
This is a book I will keep in my personal library and will refer to again and again. Thank you, Richard Simms and Bob Doscher, for creating it!" -- From the Foreword by Denny Hatch, former editor of "Target Marketing" and author of "2,239 Tested Secrets for Direct Marketing Success" Ready to increase sales, get closer to your customers, upsell and cross-sell with greater ease than ever before? "The DialAmerica Teleservices Handbook" walks you through the design and execution of a successful telemarketing campaign, from writing the script to fulfilling the order. Stevens, Adjunct Professor, Direct Marketing, NYU Chair, Business-to-Business Council, Direct Marketing Association ""The DialAmerica Teleservices Handbook" is your checklist to make sure everything is working at peak efficiency and to improve what you've got. Doscher and Simms present detailed practical guidance on planning and execution, as well as a very valuable chapter on how telemarketing will change over the next decade. "At last, a complete guidebook to getting the most out of the powerful telephone medium. You'll find the answers to questions such as: How do I make the campaign a positive experience for my customers? What if my house lists don't have phone numbers? Should I hire anagency and/or a consultant? What kind of technology do I need for telemarketing? How do I handle credit and collection? Can I incorporate market surveys into my efforts? How do I generate qualified leads? Learn the secrets of
Stevens, Adjunct Professor, Direct Marketing, NYU; and Chair, Business-to-Business Council, Direct Marketing Association. "Finally, a complete guidebook to getting the most out of the powerful telephone medium. I recommend it to marketers everywhere." -- Ruth P
If You Own Or Run A Phone Room, You Need This Book As sales trainer and speaker, I run across thousands of books on selling.If you are selling anything over the phone, this book will prove to be a treasure. You'll learn all about campaigns, and how to structure them. There is a section on Mailing Lists, Upselling (A real key), Greet. Don Swogger, Holldon Group said A must-read for everyone involved in telemarketing.. This book provides rare insight and candor from the authors who have years of direct, hands-on experience in creating and implementing many hundreds of inbound and outbound campaigns. Combined with the actual results of numerous campaigns conducted by one of America's oldest and mos