The Golden Age of Advertising - the 50's
| Author | : | |
| Rating | : | 4.34 (938 Votes) |
| Asin | : | 3822840904 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2013-02-23 |
| Language | : | German, English, French |
DESCRIPTION:
"Great picks of Nostalgic Advertisements!" according to Joe the Book worm. This book is very nostalgic. In comparison to the advertisements of today, they were quite archaic. Still, to look back and see what was available back then (or not all that much today) was really fun. I was born in 1956, right smack in the the middle of this decade, so many of these advertisements I couldn't even remember. But, I do remember some that did spill over into the early 60's. This book is highly recommended for those people wishing to go down Memory Lane once in awhile! Five Stars!!. Elkabong75 said Eye Candy for the Nostalgic. This book is a delight to the eyes and brings back a flood of memories for those of us old enough to remember these print ads in our favorite magazines. There's a short essay at the beginning of the book, which gives a rather scholarly analysis of the medium and the culture, but the real gold of this book lies in the back-to-back pages of ads represented in chapter sections like, "Liquor", "Automobiles", etc., without further editorializing. My only wish, is that the represented ads were presented full size, as originally published. Despite it's s. Beautiful Book! Sandy This book is not only fun, it is of the highest quality you can get in Art Books. The ads are colorful, glossy, easy to read and marvel at the incredible 1950s. It is as fine as any Art book, as are all Taschen publications. It is a wonderful depiction of Pop Culture and gives hours and hours of enjoyment! It's great!
These ads portray an accurate picture of the colorful capitalism that dominated the spirit of the 50s.. In this 25th anniversary special edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it?the full spectrum of products and services available to the eager American consumer. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. Colorful capitalism (TASCHEN's 25th anniversary special edition) As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising
About the Author Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. . He is the author of numerous books on architecture, popular culture, and Hollywood history
. He is the author of numerous books on architecture, popular culture, and Hollywood history. Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California