The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
| Author | : | |
| Rating | : | 4.26 (878 Votes) |
| Asin | : | 1118488768 |
| Format Type | : | paperback |
| Number of Pages | : | 464 Pages |
| Publish Date | : | 2014-07-19 |
| Language | : | English |
DESCRIPTION:
Highly recommendable for anyone who needs to communicate with the market. Hans Peter Bech The web and especially the social media platforms have made the playing field for marketing communication much more even. It is no longer only the budget that is the deciding factor for how much reach you can create with your content. However, it takes a certain level of insight to really take advantage of the new p. Bill Gluth said How to get true ROI from your marketing efforts. I have ALL the other editions so when the newest came out, I was first in line to get a copy. Not the same old blah blah when it comes to marketing today. Packed with examples, direction and methods to increase the bottom line and get that ROI from marketing you're dreaming of today. This is the marketing instructio. Alison Cotter, College Application Essay Coach said A Great Reference for "Old School" Marketing Managers. This is a highly useful book for "old-school" marketing managers looking to update their personal skills or to train and supervise their "new-school" staff. As a small biz owner, I am finding this book to be an invaluable resources. Bottom line, content is key. Large companies have dedicated writing teams to monitor
It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expan
DAVID MEERMAN SCOTT is the author of eight books including Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of marketing and public relations. David's popular blog, advisory work with fast-growin
From the Back CoverMarket to win with the fourth edition of this modern-day business classic!The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs."When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be impl