The Persuaders
Author | : | |
Rating | : | 4.85 (809 Votes) |
Asin | : | 1543624316 |
Format Type | : | paperback |
Number of Pages | : | 455 Pages |
Publish Date | : | 2015-07-30 |
Language | : | English |
DESCRIPTION:
His books have been translated into nine languages. He writes papers for academic journals, as well as opinion pieces and reviews, mainly for the Guardian and the Times Higher Education. . James Garvey has a PhD in philosophy from University College London. He edited The Continuum Companion to the Philosophy of Mind and is co-editor of the Think Now series of books on social and political philosophy. He works for the
Three Stars Amazon Customer Competent writer although much of the content is borrowed from other well-known sources.. Five Stars We need to know all this.. Amazon Customer said Comment by a layperson.. Read this. It's necessary. And is a fine read.I'm going to buy gift copies for a few who "need" it.Every kid passing thru college should get a dose of Garvey.Soulformer. In a kind way.
* Daily Mail * 'Garvey doesn't pull any punches.' * New Scientist * `The author worries, rightly, that in losing the ability to argue and question intelligently we become more susceptible to the subtle and unseen skills of powerful persuaders.' Financial Times . 'Fierce and timely.' TheDaily Mail 'A boisterous dissection of the forces jellifying our minds.'The Sunday Times 'Garvey doesn't pull any punches It's hard to stopreading.' The New Scientist 'The author worries, rightly, that in losing the ability toargue and question intelligently we become more susceptible to the subtle andunseen skills of powerful persuaders.' FinancialTimes'A work of engaging pop philosophy and accessible social science and a boisterous dissection of the forces j
Instead you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. Every day many people will try to change your mind, but they won't reason with you. How did we end up with a world where beliefs are mass produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.. It's a profound shift in the way we interact with one another. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders