The Photographer's Pricing System: Get paid what you're worth for portraits and weddings
| Author | : | |
| Rating | : | 4.73 (517 Votes) |
| Asin | : | 0134181670 |
| Format Type | : | paperback |
| Number of Pages | : | 216 Pages |
| Publish Date | : | 2016-12-30 |
| Language | : | English |
DESCRIPTION:
As a photographer, she built a six-figure photography business in her first year. About the AuthorAlicia Caine is a Fort Worth–based founder of Profit First Photography, offering full-time business coaching and strategies for non-traditional photographers. Due to high demand for understanding her secret to profitability, in 2009 she launched Served Up Fresh, where she began sharing her personal profit strategies with other photographers who neededcompassionate, personal mentoring and solid strategies. . In the fall of 2013, she rebranded her business Pr
In this practical guide, photography pricing guru Alicia Caine takes the anxiety and drudgery out of the pricing process for portrait and wedding photographers, showing how to keep the process as simple and painless as possible. Alicia starts by breaking down such daunting topics as managing your budget and expenses and determining how much work you can take on, and then explains the importance of understanding what your client wants and researching the marketplace. In this special section, you’ll learn how positioning yourself as an authority on a particular topic can help you bring in more potential clients.Features the friendly, approachable voice of photography pricing expert Alicia Caine, whose mentoring and coaching have endeared her to thousands of photographers.Includes worksheets and a gross earning calculator (also available via download) to help you with key steps in the process, covering such topics as how to determine your hourly value, how to think about and set up collections and specialty products, how to figure out your costs of goods sold, and much more.Incorporates lightness, fun, and compassion to help photographers more easily approach the challenging and often mundane topic of pricing. . She shows how to reverse-engineer your pricing, create a pricing sheet, and present your pricing to your clients. Focusing mainly on portrait pricing, she also explores how to achieve consistent pricing across your photography services, wi
"I bought it again for my best friend who is also a photographer" according to Meghan Boyer. This book and pricing system is so thorough yet not overwhelming. Other ways to "do your numbers" can lack the full detail that is in this book OR they can make you so overwhelmed it's impossible to get through. This is a simple system that really explains everything you need to know. After I went through this book, I bought it again for my best friend who is also a photographer. It's really good.. This book delivers everything it promises. I am still This book delivers everything it promises. I am still working on it at my own pace but so far I it helpful in helping understand the start up of my business.. Very informative book! Got this for my daughter who is getting a degree in Fine Art with a concentration in photography. She has learned a lot from this book!
. Due to high demand for understanding her secret to profitability, in 2009 she launched Served Up Fresh, where she began sharing her personal profit strategies with other photographers who neededcompassionate, personal mentoring and solid strategies. In the fall of 2013, she rebranded her business Profit First Photography to better serve an audience that was serious about earning six-figure incomes with thei