The Point of Purchase Design Annual, No.9
| Author | : | |
| Rating | : | 4.17 (724 Votes) |
| Asin | : | 1584710659 |
| Format Type | : | paperback |
| Number of Pages | : | 175 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
176 pages 8 1/2" x 11" 250 color photos hardbound 1-58471-065-9. Point-of-Purchase Design Annual No. The Annual features color photographs of the 250 displays that took home awards in the Outstanding Merchandising Achievement (OMA) Awards Contest sponsored by POPAI. The Annual is a compendium of the hottest ideas in P-O-P today and a reference volume listing the clients and producers of the exciting executions featured. 9 is the definitive resource for what's hot and effective right now in point-of-purchase (P-O-P) advertising. The 176-page Annual features all of the information and inspiration you need to stay on top of your competitors. A blue-ribbon team of experienced brand marketers and retailers recognized each and every award-winning idea in the Annual for its design, use of retail space, ability to drive sales and overall
About the Author The Point-of-Purchase Advertising Institute is the only international trade association devoted to serving the needs of brand marketers, retailers, and producers of POP advertising and in-store marketing, and has been a sponsor of the Outstanding Merchandising Achievement Awards Contest, now in its 44th year.
. The Point-of-Purchase Advertising Institute is the only international trade association devoted to serving the needs of brand marketers, retailers, and producers of POP advertising and in-store marketing, and has been a sponsor of the Outstanding Merchandising Achievement Awards Contest, now in its 44th year
POP = Poor Old Photography! This book has the worst photography I have ever seen in my life. It uses outdated, low-res photography. It is a decent visual reference, but half the POP's are not even that good. Save your money.