The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
| Author | : | |
| Rating | : | 4.68 (644 Votes) |
| Asin | : | 013026248X |
| Format Type | : | paperback |
| Number of Pages | : | 398 Pages |
| Publish Date | : | 2015-02-01 |
| Language | : | English |
DESCRIPTION:
Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.. Practical in focus and lively in s
Good primer on pricing from a number of perspectives. Professionally I needed to learn about pricing tactics and strategy behind it as we were involved in evaluating performance. This book helped me look at things from many different perspectives as I formed my own strategy.. excellent book. Great condition and excellent book. Great condition and content. Five Stars Amazon Customer Very easy to understand complex concepts for someone with a science background
. From the Publisher Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy