The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
| Author | : | |
| Rating | : | 4.71 (849 Votes) |
| Asin | : | 0385512074 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2015-12-16 |
| Language | : | English |
DESCRIPTION:
18)Copyright © Reed Business Information, a division of Reed Elsevier Inc. From Publishers Weekly Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collab
Good advice M. Lang IDEO, of course, is very well known for its consulting on all types of innovation, mostly within corporations. This book provides insights into the IDEO methodology in the form of descriptions of 10 working styles that contribute to innovation. The descriptions are well done, and many examples are included that bring the descriptions to life. I recommend the book to anyone looking to. "New Lens Through Which to Explore Scenarios" according to Alicia Crumpton. So I pay attention to what people are reading on tread mills and on public transportation. This is book that I saw people reading in first class on airplanes.Kelley is up front about his purpose, "This is a book about people", specifically, "the roles people can play, the hats they can put on, the personas they can adopt" (p. 7). Using the notion of persona, Kelley puts forth 10 inno. K. Scott Proctor said A Useful and Real Guide to Innovation. Tom Kelley has produced a wonderful guide to fostering innovation and overcoming naysayers in "The Ten Faces of Innovation." Kelley balances ideas and theories evenly with results-oriented thinking in a manner that should appeal to a wide range of readers.If you are searching for a book that covers both the day-to-day realities and the concepts underlying innovation, look no further
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive gro