The Third Screen: Marketing to Your Customers in a World Gone Mobile
| Author | : | |
| Rating | : | 4.50 (604 Votes) |
| Asin | : | 1857885643 |
| Format Type | : | paperback |
| Number of Pages | : | 230 Pages |
| Publish Date | : | 2015-11-12 |
| Language | : | English |
DESCRIPTION:
Today, 94% of Americans own a cell phone (a quarter of whom use it exclusively). From Publishers Weekly After spending 10 years and million, Motorola launched the first cell phone in 1983. Known as a "brick" phone, it could support one hour of talk and eight hours in standby and cost ,000. Martin deftly illustrates how brands like Lexus, Zippo, and ING have used the mobile channel to connect with customers, and Martin ponders tough introspective questions on consumer behavior and an organization's ability to pull off a mobile promotion. And apps enable advertisers to literally become part of the customer's phone. Martin argues that a convergence of trends in consumer behavior and technology has resulted in a migration to the "third screen" (after television and the computer) in this insightful account of the rise and widesp
Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer.. Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third
Science Fiction and Marketing said Need Mobile Intel? Read the Third Screen. Some books capture the spirit of a marketing zeitgeist just as it begins to happen in full force. Seth Godin`s Permission Marketing and Charlene Li & Josh Bernoff's Groundswell were two such books. Chuck Martin's The Third Screen is arguably of the same caliber for the forthcoming mobile marketing revolution.Centered around the Untethered Consumer -- freed from the bondage of traditional marketing methods -- the book helps marketers capture the true nature of mobile media. It serves as a solid primer, going into the history of wireless communications, and explaining why businesses have so little control over mobile stak. The Smartphone has changed Everything First the internet changed everything, then the mobile phone changed everything and then social media changed everything. Combine the three and one truly has a world gone mobile -- where 50% of the population has a computer in their hands or on their person all their waking hours. This is the world of The Third Screen. (The first being the TV, the second being the computer -- the third being your mobile.) And Chuck Martin has brought it to life with a a compendium of stories, examples and thoughts on what it all means, how it's being used by companies in marketing their products and services and who's at the cutting edg. "The Third Screen:Mobile" - HeadsUp Re: Mobile Evolution / Revolution At The Speed Of Now+++!!! Michael GreenGold "The Third Screen:Mobile" is a MustRead on how the age of the Smartphone / Mobile Devices,etc. are redefining the role of the consumer, clarifying what & how marketers must do more than Mass Ad & Hope!!!We,as marketers,must interact on the client's / customer's terms!!!Author, Mobile Evangelist & Authority - Chuck Martin & Team, etc. delivers, in ten,easy-to-read & understand Mobile chapters, about the Third Screen / Mobile Devices up from Television & Personal Computer!"The Third Screen:Mobile" starts with an introduction - Mobile is Game Changing!!!Ten Chapters followThe Rise of the Untethered ConsumerSmartphones Rule