The Ways to New: 15 Paths to Disruptive Innovation
| Author | : | |
| Rating | : | 4.20 (560 Votes) |
| Asin | : | B07363SPC7 |
| Format Type | : | |
| Number of Pages | : | 511 Pages |
| Publish Date | : | 2013-12-09 |
| Language | : | English |
DESCRIPTION:
They approach new ideas too conservatively and focus innovation on products only - when there is a whole world out there waiting to be disrupted. Each is described with case studies from companies like L'oreal, Procter & Gamble, and Salesforce, to show you the glaring differences between disruption and stagnation. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. This audiobook shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Author Jean-Marie Dru is the originator of the disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this audiobook is his guide to making it happen. Break free and lead the market with the road map to disruption. Foster organic growth within you
Kindle Customer said Marie-Dru is an amazing thinker and writer. Marie-Dru is an amazing thinker and writer. This is a must have if you are in the marketing business, along with his first books, 'Disruption' and 'Beyond Disruption.'. Yemi Atanda said Five Stars. Awesome book that sets you thinking (and innovating)