Upside: Profiting from the Profound Demographic Shifts Ahead
| Author | : | |
| Rating | : | 4.69 (973 Votes) |
| Asin | : | B01MU84PK0 |
| Format Type | : | |
| Number of Pages | : | 127 Pages |
| Publish Date | : | 2017-02-05 |
| Language | : | English |
DESCRIPTION:
Lively and full of surprises, the book explains:What each age cohort is likely to buy now and in coming decades How profits dovetail with consumer numbers What sectors are likely to grow or lag How to make sense of the numbers to chart your own path And moreAs waves of people are born and age, fortunes and futures are determined. Whether you’re an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.. Demographics not only define who we are, where we live, and how our numbers change, but—for those who can read beyond the raw figures—they open up hidden business opportunities that lie ahead.What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states wi
Kenneth W. Gronbach is president of KGC Direct and a popular keynote speaker, known for his original demographic research and ability to forecast markets and societal trends. He is author of The Age Curve. M.J. . Moye is an editorial consultant and demographic researcher
He liked it so well Wcdancer41 I gave this book as a gift for my son who is heavily into investing. He liked it so well, I'm ordering one for myself. If you're into investing, understanding current demographics & trends is a must.. "Five Stars" according to Carol Shea. Good information. "Four Stars" according to cricket path. pretty general!
“Based in science, but presented as intriguing tips and tricks, generational shifts will come into focus for you and your employees.” — Anna Jedrziewski, Retailing Insight “Upside is a revealing examination into what really causes social and economic shifts.” – Seattle Post Intelligencer “…ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups.” --Blogcritics “Whether you're an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.” –This Week in America “Passionate ode to the power of demographics.” —Soundview