What Every Brand Manager Needs To Know: 72 Lessons To Help Your Brand Win
| Author | : | |
| Rating | : | 4.86 (519 Votes) |
| Asin | : | B073RQW4H9 |
| Format Type | : | |
| Number of Pages | : | 297 Pages |
| Publish Date | : | 2014-09-15 |
| Language | : | English |
DESCRIPTION:
A solid strategy is built by understanding the intricacies of the company, its competitors, and its consumers. At its core, marketing is strategy. Only after clearly defining the strategy, targeting, and positioning can the brand begin to execute on the marketing mix: the product, place, price, and promotion. Collectively, these lessons serve as a thought-provoking guide to help brand marketers strategize and execute their ideas successfully.. It includes seventy-two universal lessons, drawn from both theory and experience that marketers should know and have in their toolkits. This book helps marketers gain a foundation to craft and execute superior strategy and marketing. The marketing strategy determines whom the brand will target and how the brand will be positioned in the marketplace. This logical approach to marketing guides brands to succeed in competitive markets