80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
| Author | : | |
| Rating | : | 4.19 (868 Votes) |
| Asin | : | 1599185059 |
| Format Type | : | paperback |
| Number of Pages | : | 230 Pages |
| Publish Date | : | 2016-01-27 |
| Language | : | English |
DESCRIPTION:
Scott Murdaugh said 80/"80/20 Is A Double-Edged Sword. But It's Powerful (And Worth It)." according to Scott Murdaugh. I've heard the "80/20" rule in passing throughout my life. And for the most part I disregarded it as just kind of a blanket theory like "work hard" or "do what you love" - common sense without practical application. But Perry really impressed me with this, and that's not easy to do. He gives numerous examples of 80/20 in action in day-to-day life and really demonstrates with empirical data that it applies to EVERYTHING.I've always been a big fan of leverage. But this book has trained me to see through 80/20 goggles. And he really drives home the point that the real power isn'. 0 Is A Double-Edged Sword. But It's Powerful (And Worth It).. I've heard the "80/"80/20 Is A Double-Edged Sword. But It's Powerful (And Worth It)." according to Scott Murdaugh. I've heard the "80/20" rule in passing throughout my life. And for the most part I disregarded it as just kind of a blanket theory like "work hard" or "do what you love" - common sense without practical application. But Perry really impressed me with this, and that's not easy to do. He gives numerous examples of 80/20 in action in day-to-day life and really demonstrates with empirical data that it applies to EVERYTHING.I've always been a big fan of leverage. But this book has trained me to see through 80/20 goggles. And he really drives home the point that the real power isn'. 0" rule in passing throughout my life. And for the most part I disregarded it as just kind of a blanket theory like "work hard" or "do what you love" - common sense without practical application. But Perry really impressed me with this, and that's not easy to do. He gives numerous examples of 80/"80/20 Is A Double-Edged Sword. But It's Powerful (And Worth It)." according to Scott Murdaugh. I've heard the "80/20" rule in passing throughout my life. And for the most part I disregarded it as just kind of a blanket theory like "work hard" or "do what you love" - common sense without practical application. But Perry really impressed me with this, and that's not easy to do. He gives numerous examples of 80/20 in action in day-to-day life and really demonstrates with empirical data that it applies to EVERYTHING.I've always been a big fan of leverage. But this book has trained me to see through 80/20 goggles. And he really drives home the point that the real power isn'. 0 in action in day-to-day life and really demonstrates with empirical data that it applies to EVERYTHING.I've always been a big fan of leverage. But this book has trained me to see through 80/"80/20 Is A Double-Edged Sword. But It's Powerful (And Worth It)." according to Scott Murdaugh. I've heard the "80/20" rule in passing throughout my life. And for the most part I disregarded it as just kind of a blanket theory like "work hard" or "do what you love" - common sense without practical application. But Perry really impressed me with this, and that's not easy to do. He gives numerous examples of 80/20 in action in day-to-day life and really demonstrates with empirical data that it applies to EVERYTHING.I've always been a big fan of leverage. But this book has trained me to see through 80/20 goggles. And he really drives home the point that the real power isn'. 0 goggles. And he really drives home the point that the real power isn'. Amazing and actionable content. Thomas Heideman This guide is great for those who want to get more done with less and enjoy their lives instead of blindly following the "grind-your-face-off-till-you're-dead-or-a-billionaire" meme that seems to have taken over social media.Not only is Perry a brilliant marketer with a ton of immediately actionable insights but you'll also get the added benefit of really understanding how you influence and persuade best so you'll know how to sell more with fewer resources.This book is essential if you ever sell anything to anyone.. Steve Sipress said Pure Genius. If there's anyone by now who doesn't already realize what a genius my friend Perry Marshall is, they will after reading just the very first few pages of this masterpiece.This is classic Perry: Honest, straight-forward, clear, conversational, entertaining and absolutely life-changing for anyone who not only reads this book, but give serious thought to its brilliance and takes action to put it to use.And speaking of taking action, Perry's even made that amazingly easy to do thanks to his inclusion of the extra resources he makes available to everyone who gets this book.For exam
One such idea was Google's AdWords system. -Michael Arnold, President,The Natural Fertility Experts Ltd, London, UK As of today for 2013, my client base is down 23%; revenue is up 43%. I was too busy to take it. Now I’m heading off to go do it.-Randall Ingermanson, Author, Writing Fiction for Dummies You will be stunned how scary accurate the Marketing DNA Test is. I say this with some qualification, having taken assessments by DIVINE and a DISC profile not too long ago. He combines the attributes of the most calculated engineer with the artistry of a poet. It may be hard to believe now, but for many long months after it was released, this ingenious new approach to advertising —which now amounts to about about 90% of Google's prodigious income —was dismissed by the pay-per-click adve
With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:Slash sales & marketing time-wasters (page 117)Locate invisible profit centers in your business (page 31)Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)Gain "Pareto principle" positions on search engines (page 70)Differentiate yourself from rivals (page 67)Gain esteem in your marketplace (page 154)Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success. The book features an online 1-page "80/20 Cheat Sheet."80/20 = Law of Nature The 80/20 Principle is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Principle in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). This book is peppered with stories that demonstrate powerful sales principles.Optimized for Speed LearningSpecially marked "Pareto Points" help you digest the most valuable 80/20 Principles i