Answers for Modern Communicators: A Guide to Effective Business Communication
| Author | : | |
| Rating | : | 4.65 (884 Votes) |
| Asin | : | 0415303923 |
| Format Type | : | paperback |
| Number of Pages | : | 230 Pages |
| Publish Date | : | 2014-07-20 |
| Language | : | English |
DESCRIPTION:
She also teaches social media and PR classes at Rutgers University, and the University of MassachusettsAmherst, USA.. Deirdre Breakenridge is Chief Executive Officer of Pure Performance Communications, USA, a firm that provides strategic communications consulting for building effective
She shares her considerable knowledge and expertise in a conversational style that makes you feel like she’s talking directly to you." Martin Waxman, Martin Waxman Communications and Seneca College, Canada. Breakenridge is a highly sought after strategist and thought-leader, a podcaster, author, professor, and Lynda instructor. "Packed with insights and real-life examples, Breakenridge’s new book offers the best answers to PR professionals’ many questions about our industry and how it&
Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication. The easy to follow question–answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication, with plenty of advice and examples for a better learning experience. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.. The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field. This book provides students and professionals with practical answers