Badass: Making Users Awesome
| Author | : | |
| Rating | : | 4.60 (638 Votes) |
| Asin | : | B00VAUIM18 |
| Format Type | : | |
| Number of Pages | : | 546 Pages |
| Publish Date | : | 2013-10-16 |
| Language | : | English |
DESCRIPTION:
A different way of looking at user-centered design. Charlieartist Overall, Kathy Sierra explains user-centered design in an unconventional and compelling manner. The book reads fairly quickly, and may be good backup to clients and team members when working on product and service design projects. She gives good detail on why even . "Brilliant book about product design" according to Trish Khoo. Brilliant book about product design. The pictures and examples make it easy and enjoyable to read. Kathy Sierra is an excellent communicator and her approach to product development is excellent. It has helped shape the way that I approach my work as a software engi. "Excellent Addition to My User Experience Design Learning" according to Student_of_Life. This book truly gets me thinking in a different direction and I really like it. The author basically says that it's common for companies to design and sell their products as the center of the universe, when the center of the universe really is the user. The author
Instead, they care about how awesome they are when they use your product. "In BADASS: Making Users Awesome, Kathy Sierra -- one of our brightest business minds -- offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. Believe it or not, many people don't care how awesome your product is. This books shows you how.". If you can tap into that motivation, you've got gold
Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps.Imagine you’re in a game with one objective: a bestselling product or service. The answer lives in those who use them.Our goal is to craft a strategy for creating successful users. Techniques typically overlooked by even the most well-funded, well-staffed product teams.Every role is a key player in this game. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. No short-term fads.This is not a game of chance. It is a game of skill and strategy.And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?The answer doesn’t live in the sustainably successful products or s