Blink: The Power of Thinking Without Thinking
| Author | : | |
| Rating | : | 4.98 (546 Votes) |
| Asin | : | 0316010669 |
| Format Type | : | paperback |
| Number of Pages | : | 296 Pages |
| Publish Date | : | 2014-05-22 |
| Language | : | English |
DESCRIPTION:
Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Now, in Blink
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. --Barbara Mackoff. In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-
Wow! Just Wow! Engaging Read You Won't Want to Put Down! This is a read for an Ethics and the Media class. Mind-blowing! Truly a fantastic read and I feel like I learned a lot about how different types of thinking give us better results in different scenarios. The stories within are fascinating and the entire class raved about our favoritess and how incredibl. Have you ever wondered what your brain does when you need to make a decision? Malcolm Gladwell is a great author and I have read other books that he has written but I think that I liked this one the best. It delves into how we make decisions subconsciously and how if we are more aware of the way that we make decisions we can help eliminate inherent bias. I had to read this for a . HUNCHES, INSTINCT, INTUITION Astore The types of judgments and decision makings that can be done quickly, almost spontaneously are the main idea. Gladwell describes this mental process as rapid cognition and what he calls thin slicing, the idea of taking in a very thin slice of information when we have to make sense of a situation in a ve