Building the Corporate Brand
| Author | : | |
| Rating | : | 4.79 (529 Votes) |
| Asin | : | 0968883907 |
| Format Type | : | paperback |
| Number of Pages | : | 440 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
He has beentrained by Brand and Marketing Managers from companies such asSolutia, Anheuser-Busch, and Bank of America as well as Doctoratesfrom Stanford and St. Louis RCGA, Budweiser, The Hard Rock Cafe, Nestle, Canadian Pacific Rail Corporation, Energizer, Apple, and AT & T. Mr. Jaworski is a member of the Who'sWho of USA University Students and has consulted or worked for world-leading organizations &nbs
The book is in the hands of numerous Fortune 500 Senior Executives.. The book covers all aspects of Brand Building in great detail including: Brand Equity, Positioning, Brand Mapping, The Building of Image, Brand Architecture and Audit, BCP Relationships, Key Driver Discovery, SKU Analysis, Complex Situation Analysis, Brand Defending, and Brand Evolution. There are 75 Key Brand Laws defined, 120 mostly original diagrams, and many case study examples. EII is a state-of-the-art Brand Building Book designed for Marketing, Brand, and Advertising Professionals/Executives- as opposed to academics
From the Publisher A Strong, For "Professionals" Brand Building Guide and Reference.
An Expert View. A Customer This is a brand and marketing strategy book I must highly reccommend- especially for professionals in the field (even with the odd spelling mistake). Really detailed, expert analysis and unique insight- the "real thing" in a world that is full of "pretend experts". This guy knows his stuff- big time. Many ideas are new and jump at the reader, and are backed up by real case study examples. This book makes any Marketer and Brander think a lot and opens s. THE brand and marketing guide for brand managers. Brand Man As a brand manager for many years for a high profile conssumer products brand, I am very careful where I get my knowledge updates from. Like everyone else, I have tried the 'trendy', mass gurus like Tom Peters that come and go, and dabble in brand issues, and have been disappointed. But, Stefan is, to borrow from Coke- "The Real Thing". Simply a great book from a very skilled and insightful Brand and Marketing Master. Real case studies blended with cut. Fortune 500 Brand Manager's Guide Paul S. Global Brand Manager & CMO Simply a must have for any 'major league' brand manager. In a world where skill is the underlying key to brand and marketing success this book is simply the best I have ever come across. I also suggest any of Jaworski's articles and ideation papers- there are many. He has also co-written with the best like Paul Temporal and Al Ries, so he is very generally and widely accepted. This book mades some 13 predictions and scenarios that ll came true over the