Decoding the New Consumer Mind: How and Why We Shop and Buy
| Author | : | |
| Rating | : | 4.58 (987 Votes) |
| Asin | : | B00J4JAUXK |
| Format Type | : | |
| Number of Pages | : | 305 Pages |
| Publish Date | : | 2014-08-08 |
| Language | : | English |
DESCRIPTION:
In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.. Take a glimpse into the mind of the modern consumerA decade of swift and stunning change has profoundly affected the p
Marty Neumeier said One of the best marketing books I've read. Marketing psychologist Kit Yarrow explains how technology has rewired our brains, making us more individualistic, isolated, emotional, and distrustful. This is not a pessimistic book, however—it's a practical guide to addressing customers' desires and insecurities in a time of deep cultural shifts. Not only has she done her homework, she presents the results with lightness and clarity. One of the best marketing books I've read.. Wow Amazon Customer If you have a small business, or are a marketer of any kind this book is a must read. I flew through it in a weekend after hearing the author interviewed. She is a guru.. Amazon Customer said Excellent tap into how technology is impacting the current consumer. Excellent tap into how technology is impacting the current consumer. A few old references ( "Excellent tap into how technology is impacting the current consumer" according to Amazon Customer. Excellent tap into how technology is impacting the current consumer. A few old references ( 201Excellent tap into how technology is impacting the current consumer Excellent tap into how technology is impacting the current consumer. A few old references ( 2013 on social media references) however those #s are always changing anyways. Keeps your mind sharp as to how the world is changing. I've worked in social media and marketing for years and this is a sharp tool to communicate big concepts to non-marketing follks.. on social media references) however those #s are always changing anyways. Keeps your mind sharp as to how the world is changing. I've worked in social media and marketing for years and this is a sharp tool to communicate big concepts to non-marketing follks.. 01Excellent tap into how technology is impacting the current consumer Excellent tap into how technology is impacting the current consumer. A few old references ( 2013 on social media references) however those #s are always changing anyways. Keeps your mind sharp as to how the world is changing. I've worked in social media and marketing for years and this is a sharp tool to communicate big concepts to non-marketing follks.. on social media references) however those #s are always changing anyways. Keeps your mind sharp as to how the world is changing. I've worked in social media and marketing for years and this is a sharp tool to communicate big concepts to non-marketing follks.
Her solution of promoting trust through connection is absolutely on target.”—Richard Edelman, president and CEO, Edelman“Kit digs deeply into how and why people shop, perfectly putting into perspective how time has changed today’s shopper and how retailers must adjust to those changes. Kit illustrates this with fine research and stories of real people coping in our world of overload, overindulgence, and isolation. Decoding the New Consumer Mind is an absolute must-read for any business that intends on thriving in the new consumer reality.”—Doug Stephens, founder, Retail Prophet, and author, The Retail Revival. Decoding the New Consumer Mind is entertaining, insightful, and c