Conversion Marketing: Convert Website Visitors into Buyers
| Author | : | |
| Rating | : | 4.85 (584 Votes) |
| Asin | : | 1613392567 |
| Format Type | : | paperback |
| Number of Pages | : | 154 Pages |
| Publish Date | : | 2013-02-24 |
| Language | : | English |
DESCRIPTION:
Highly effective roadmap Conversion Marketing was a great roadmap for me. The book quickly took me from zero to 60 understanding the principles associated with getting more eyeballs all the way through to proven tactics for converting them into revenue. In particular, chapter 7 'The Psychology of Conversion' really hit home for me. Identifying your various demographics and then creating multiple focused channels to appeal to them in parallel (vs a generic all things to all people approach) is a powerful concept that Heathmann does a great job explaining. Throughout the book he gives practical strategies to implement these b. Amazon Customer said Practical insights for an untapped space!. Everyone touts the Mad Man ad budgets and promotions seem to fall by the wayside. Well, no longer thanks to Mr. Heathman!The Practical insights for an untapped space! Everyone touts the Mad Man ad budgets and promotions seem to fall by the wayside. Well, no longer thanks to Mr. Heathman!The 31 tactics are not only practical, but he also provides a framework to MEASURE the success/failure of these tactics when actually used by marketers. I suspect that this book will be required reading for online marketers who want to defend their budgets with proven techniques to boost ROI.I hope the next edition has even more stories (and data) from the real world after readers have applied the insights to their fields. I'd love to see industry benchmark data for when specific . 1 tactics are not only practical, but he also provides a framework to MEASURE the success/failure of these tactics when actually used by marketers. I suspect that this book will be required reading for online marketers who want to defend their budgets with proven techniques to boost ROI.I hope the next edition has even more stories (and data) from the real world after readers have applied the insights to their fields. I'd love to see industry benchmark data for when specific . Bryan is the Marketing Master This book is great for any rookie to marketing, especially to Internet marketing. The information provided in this book is excellent. Bryan Heathman has used his experience and success to create this book so that you too can enjoy better profits and more conversions on your website. The secrets that the author has shared with us are timeless and versatile so that you can apply them to nearly any market at any time. I have learned so much about conversion marketing from this book. If you are having trouble getting your visitors to turn into customers, Bryan Heathman's book will give you plenty of ide
If eCommerce is the new buzz word in today's business climate, Bryan Heathman wrote the book - literally! Hailed as the thought leader on Internet Conversion Marketing, Heathman shares his wealth of experience running more than 150 marketing campaigns for industry giants like Proctor & Gamble, AT&T, Micro
Moore, Former Chairman & Founder 24/7 Real Media, a WPP Company This is a great book to help motivate and inspire thinking around an online marketing strategy. Moore; Former Chairman & Founder; 24/7 Real Media, a WPP Company"This is a great book to help motivate and inspire thinking around an online marketing strategy. Don Hutson, Co-Author of the #1 New York Times Best-Seller, The One Minute Entrepreneur This book uncovers the subtle nuances of human behavior surfing on the Internet, communicated in a clever and entertaining style. I highly recommend it for anyone looking for more results and a fresh perspective on their website strategy." Don Hutson, Co-Author of the #1 New York Times Best-Seller, The One Minute Entrepreneur"This book uncovers the subtle nuances of human behavior surfing on the Internet, communicated in a clever and en
Let this book show you how to make money while you sleep!. In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing! Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues.Discover 24 tools to convert visitors into buyers 6 Questions to NEVER ask in a marketing campaign 9-Steps to turn your email list into a cash machine Learn 16 practical conversion tips for any websiteLearn psychological triggers to increase conversion rates using an array of promotional tools From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning the noise of the digital realm into a chorus of eCommerce for your business