Design Is Storytelling
| Author | : | |
| Rating | : | 4.40 (632 Votes) |
| Asin | : | 194230319X |
| Format Type | : | paperback |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 2015-12-18 |
| Language | : | English |
DESCRIPTION:
Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what’s there. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power; and to write and deliver strong narratives.Ellen Lupton is the author of numerous books on design, including Graphic Design: The New Basics (2008), Thinking with Type (2004, second edition 2010), Graphic Design Thinking (2011), Beautiful Users: Designing for People (2014) and Type on Screen (2014), How Posters Work (2015) and BeautyCooper Hewitt Design Triennial (2016). Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great designGood design, like good storytelling, brings ideas to life. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.Design Is Storytelling explores the psychology of visual per