Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
| Author | : | |
| Rating | : | 4.25 (652 Votes) |
| Asin | : | B00PJ8RC4U |
| Format Type | : | |
| Number of Pages | : | 522 Pages |
| Publish Date | : | 2016-02-18 |
| Language | : | English |
DESCRIPTION:
In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. We are all writers. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. If you have a web site, you are a publisher. Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. So being able to communicate well in writing isn't just nice; it's necessity. Our writing can make us look smart or it can make us look stupid. Our online words are our currency; they tell our customers who we are. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. And that means that we are all relying on our words to carry our marketing messages. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt does the idea of focusing on writing seem
PG Bartlett said Ridiculously valuable reference for the marketing writer with lots of specific "how to" guidance. Writing has been my job and passion for twenty-five years, but I needed some "how to" advice that the author promised in her introduction: " part writing guide, part handbook on the rules of good sportsmanship in content marketing, and all-around reliable desk companion for anyone creating or directing content on behalf of brands." She delivers everything she promised and more.I found the author's style to be entertaining and insightful as well as practical. One mere example among hundreds is her formula for judging the impact of your writing: "Utility × Inspiration. What a Writing "How-To" Book Should Be! Citizen X Save yourself hundreds of dollars buying other books looking for the secret sauce to good writing. "Everybody Writes" by Anne Handley is the one book I would keep if forced to give up all but one of the twenty five to thirty books I own on the topic of writing. "Everybody Writes" sits on my desk next to William Strunk's "The Elements of Style" within an arm's reach of my keyboard.Looking through the praise pages of "Everybody Writes" I was awed by the content creators that heap gushing praise for the book and author. It's a Who's Who of the best content creators of the da. Valuable even for seasoned writers Anne Janzer You might ask yourself why you need another book on writing - particularly if you're already comfortable with writing mechanics and processes. I asked myself that same question. But I bought this book because I enjoy Ann Handley's writing and figured I'd learn something.Here are a few of the reasons I found the book valuable:It offers well-articulated rules for the next time I have to explain my edits to others.Some grammar rules I know by intuition rather than by rote. Ann offers pithy explanations of those. She’s also gathered data on the ideal length for website