Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
| Author | : | |
| Rating | : | 4.65 (951 Votes) |
| Asin | : | 0062206486 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2013-01-25 |
| Language | : | English |
DESCRIPTION:
Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-DohBuild revenue by learning about the $14 million license plateGet better leads through hypnosis by Sigmund Freud and Steve JobsAttract raving fans by follow
She frequently appears in national media, including NBC's Today show and the New York Times. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C
I loved it. “This is a transformative work, a beautifully written book that will forever change the way you see the world. Okay, two lifetimes.” (Richard Laermer, author of Forecast 2011 and Full Frontal PR)“This slight but practical work packs a big punch.” (Publishers Weekly)“As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational Fascinate is a fascinating book” (Richard Pachter, Miami Herald) . A lot of copies.” (Seth Godin, author of Linchpin)“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical m
Focus on YOU and fascinate the world. This books is for you to OWN YOUR PERSONAL BRAND and be magnetic Trying to read their minds? Let that go! Make it all about being your most authentic self so that you are magnetic and attract the kind of people, opportunities and support you deserve, want and can leverage. You don't have to read their minds. Let them 'feel your power and presence". Be magnetic. You are your own brand - whether you know it or not. S. This book is a fascinating read of Sally Hogshead's amazing experiences that have shaped the information and research within Sheri D. Dresser This book is a fascinating read of Sally Hogshead's amazing experiences that have shaped the information and research within it. It is a well-written and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. I have learned how to determine what my brand should be for my business clients and mar. "My Brand is INNOVATION! Now I have a map to follow!" according to Kimba Green. I just made it to Part II and I am completely hooked! I was trying to make a major decision on what to put on a banner for a trade show and after reading Part I I know just what to do. BE DIFFERENT! Now I have no fear of going to the unknown with an edgy promotion. I took the Brand Fascination test and it changed everything for me. I had been going in