First Things First!: New Branding and Design for New Businesses
| Author | : | |
| Rating | : | 4.66 (731 Votes) |
| Asin | : | 3899556712 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2016-11-15 |
| Language | : | English |
DESCRIPTION:
And it demands fresh ideas unfettered by standard approaches. Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. This book presents real examples from shop owners and mechanics, dentists and organic farmers businesses discovering corporate design for the first time as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. A breath of fresh air from a new breed.Striking corporate design is a must-have for any new business