Guerrilla Marketing in 30 Days
| Author | : | |
| Rating | : | 4.49 (857 Votes) |
| Asin | : | 1932531297 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2016-12-22 |
| Language | : | English |
DESCRIPTION:
Kurt H. Scholle said THIS is a useful book!!. I've read several guerrilla marketing books because I found Jay Conrad Levinson's "Guerrilla Marketing - THIS is a useful book!! I've read several guerrilla marketing books because I found Jay Conrad Levinson's "Guerrilla Marketing - 3rd Edition" to be so significant in the marketing success of Novacon Internet Services and several other organizations that I have been associated with. Ot. rd Edition" to be so significant in the marketing success of Novacon Internet Services and several other organizations that I have been associated with. Ot. selling yourself great ideas on how to sell yourself without a huge dollar investment. "Three Stars" according to Cami M.. Arrived with bent and crumpled corners. Looked more used than advertised.
In practice, however, the book is uneven, especially lacking in presenting workable scenarios. This fine executive summary of basic marketing principles will be helpful for anyone just starting out in business, but likely won't appeal to professionals. Generalized, obvious points like "be upbeat, enthusiastic, and full of energy" appear throughout, with few exceptions (such as Day 16's advice, which covers printed brochures and sales sheets and freshly suggests readers examine the junk mail they receive and don't throw out, and analyze what about that sales material that made them keep it). The authors structure the book as a series of basic lesson plans that can be taught one day at a time, with the ultimate goal to expand a client base and boost profits. (Feb.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. In theory, this is a reasonable approach, and it
A Blueprint for Great Marketing!In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values&m
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