High-Hanging Fruit: Build Something Great by Going Where No One Else Will
| Author | : | |
| Rating | : | 4.68 (728 Votes) |
| Asin | : | 0399562125 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2016-04-03 |
| Language | : | English |
DESCRIPTION:
Pat Rampolla said A totally biased review from Mark's MOM. When Mark said that he was going to write a book about starting ZICO, I thought, well that's great, but it is not going to interest the average reader. I I was totally wrong. This book is not only about all the struggles and conflicts that Mark, and his wife Maura, went through t. "Great for CPG Entrepreneurs" according to Karsten. As a founder and President of a startup beverage company I pre-ordered this book at the recommendation of another CPG entrepreneur. As soon as I picked it up, I could not put it down as it is a true representation of the trials and tribulations of a small consumer brand in the hy. An amazing book about Mark Rampolla about his creation of Zico An amazing book about Mark Rampolla about his creation of Zico Coconut Water .Mark shares his story about working as a President for International Paper in San Salvador, living with his wife and 2 children. They made a lot of money. But with his service in the peace corps and lov
When he asked himself, "What do I have to offer that will improve the world?" Rampolla realized that his big idea was hanging right overhead. Grabbing the low-hanging fruit is no longer acceptable. Above all, it’s a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business. . ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource. It was a win-win-win—good for Rampolla, his customers, and the world. But no one was really selling coconut water in the United States. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world. In 2004, Mark Rampolla was successful by most standards. So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. Rampolla wrote Hig
Since leaving ZICO he has become an active investor and adviser to social-impact businesses in the food, beverage, and technology industries. MARK RAMPOLLA is the founder and former CEO of ZICO Beverages. He lectures around the world and lives in Redondo Beach, California.
"Often only the bottom line is emphasized in business. This book is full of powerful insights for entrepreneurs - and it's a joy to read." - ADAM GRANT, Wharton professor and author of Originals and Give and Take. But Mark Rampolla shows how those days are over through his ZICO story, making the case that reaching for higher goals to do goodcan be just as porfitable and successful, while also bettering the world." - SARA BLAKELY, founder and owner of Spanx"Mark Rampolla's journey proves that you can found businesses that you're passionate about, that help improve global prob