How to Measure Anything: Finding the Value of Intangibles in Business
| Author | : | |
| Rating | : | 4.71 (509 Votes) |
| Asin | : | 1118539273 |
| Format Type | : | paperback |
| Number of Pages | : | 432 Pages |
| Publish Date | : | 2017-03-09 |
| Language | : | English |
DESCRIPTION:
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisionsThis insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfactionSimplifies overall content while still making the more technical applications available to those readers who want to dig deeperContinues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methodsShows the common reasoning for calling something immeasurable, and sets out to correct those ideasOffers practical methods for measuring a variety of "intangibles"Provides an online database (howtomeasureanything) of downloadable, practical examples worked out in detailed spreadsheetsWritten by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
"Practical utility and clear exposition" according to Bob F, measurement guy. An important aspect of making decisions is how we assign values to choices. Hubbard does a good job of showing the process of valuation and collecting the data.An interesting aspect of his work discusses estimation. Since we may not always have access to real data we should be able to estimate. Some people are very good estimators -- they practice. Estimation made easy (and practical) Very good introduction to what I will call "practical estimation for the non-statistician." It is perhaps a bit wordy and self-promoting, but generally quite informative.. Grad School required text This was a required text for a class for my Masters of Science in Organizational Leadership. I was terrified-I thought this was a statistics course. I had nothing to fear. This guy is a genius. The formulas he has developed to measure things that you would assume are impossible to measure are amazing. You don't need to know math-the equations are
He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. He is the author of The Failure of Risk Management: Why It’s Broken and How to Fix It and Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities.. DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE), a
From the Inside FlapAnything can be measured. The myth that certain things can’t be measured is a significant drain on our nation’s economy, public welfare, the environment, and even national security. This revised third edition provides even deeper insights into the fascinating practice of measuring intangibles, with a special emphasis on risk management and customer satisfaction. Straightforward and accessible, this is the resource you’ll turn to again and again to measure the seemingly immeasurable.. Offering examples that will get you to attempt measurements&