Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong (MIT Press)
| Author | : | |
| Rating | : | 4.34 (942 Votes) |
| Asin | : | 0262035359 |
| Format Type | : | paperback |
| Number of Pages | : | 424 Pages |
| Publish Date | : | 2015-11-23 |
| Language | : | English |
DESCRIPTION:
As someone leading a multi-generational family business, I found his approach to scaling up particularly intriguing: he shows how innovating can be used by a business to continually rebuild itself on the foundation of its past successes. Whatever your field, Innovating will change the way you approach the process of transforming a hunch into a scalable solution. (Jordan W. Unlike scores of books that claim to close in on some magical formula for innovation, this book will open your thinking in ways that can truly lead you from insight to impact. (Amy Schumacher, President, The Heritage Group) . These lessons can be easily applied not just by entrepreneurs, but by those leading or working in large organizations. (Derek Norman, Head of Corporate Venture Capital, Syngenta)Innovating is an extraordinary book -- whip-smart, original, and engagingly written. Filled with illuminating examples and s
Must Read for Entrepreneurs I’ve been inventing and building businesses for 30 years so, I have some experience with innovating, trial and error, and being wrong. Innovating is an important book, not because it teaches you how to invent a successful business but, rather – it provides a framework for how to think about innovation as an iterative, structured problem-solving exercise, and not a flash of brilliance from an eccentric genius; the Hollywood view. The axiom that building a business is, “One percent inspiration and 99% perspiration” fits well with. Julia Group said No more excuses for innovating great reading!!. I had a bunch of conversations with colleagues about starting a business or exploring an idea. The problem wasn't that we didn't make the start up, the problem was that we don't know if that insight was feasible or was just impossible. Perez-Breva wrote a book that shows how to go through your insights and make them happen (or not - at least you will know why not).Nice reading full of examples that will make sense to known and unknown successful innovating processes. This is the kind of book that you want to have next to you to come back quite often. . A pragmatic and flexible guidance, not a strict "one size fits all" formula. This is a book you will want to have and come back to from time to time. It is pragmatic, insightful and it will guide your thought process as you explore an idea ( a hunch). Unlike so many other books, it does not present the reader with a magic formula or series of steps. But rather a wealth of examples, arguments and pragmatic guidance that encourages the reader to ask himself/herself a set of questions to further explore and develop an innovation. Unlike other books on innovation, this is a pragmatic and flexible guidance, not a strict "one size f
Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. Anything can be a part. You give your hunch the structure of a problem. He shows that to start innovating it doesn't require an earth-shattering idea; all it takes is a hunch. Anyone can do it. Everyone interested in innovating also needs to read this book.. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. In Innovating, Luis Perez-Breva describes another approach -- a doer's approach developed over a decade at MIT and internationally in workshops, classes, and companies. Finally, he shows how to systematize what you've learned: to advocate, communicate, scale up, manage innovating continuously, and document -- "you need a notebook to converse with yourself," he advises. As Perez-Breva demonstrates, "no thing is new" at the outset of what we only later celebrate as innovation.In Innovating, the process -- illustrated by unique and dynamic artwork -- is shown to be empirical, experimental, nonlinear, and incremental. They are told to get an idea and a team and to build a show-and-tell for potential investors. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Your innovating accrues other people's kno
Luis Perez-Breva, an innovator and entrepreneur, is a Lecturer and a Research Scientist at MIT's School of Engineering and the originator and Lead Instructor of the MIT Innovation Teams Program.