Innovation in Pricing: Contemporary Theories and Best Practices
| Author | : | |
| Rating | : | 4.40 (972 Votes) |
| Asin | : | 1138738271 |
| Format Type | : | paperback |
| Number of Pages | : | 418 Pages |
| Publish Date | : | 2017-07-15 |
| Language | : | English |
DESCRIPTION:
It is also valuable supplementary reading for advanced students of marketing and sales.. The second edition has been fully revised and updated according to the latest developments in pricing, with:revisions to all chapters new chapters, including a chapter on business model and pricing model innovation a new introduction that makes explicit just what strategic pricing can do for your organization. Pricing has a substantial and immediate impact on profitability. This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pric